Honesty and authenticity are particularly important in the beauty industry. Often seen as an industry of smoke and mirrors there isn't much regulation around the terms 'natural' and 'organic'. That's why we choose to back our claims with strict third-party certifications.
We let our
do the talking.
We know that trust is built over time and we love putting in the extra effort in to earn it from our customers. That's why we've chosen to hold ourselves accountable by using strict third party accrediation bodies NATURE and BioGro to certify that our products are truly natural and organic.
NATRUE is an independent, not-for-profit association committed to promoting and protecting natural and organic cosmetics worldwide. Their standard is one of the most stringent and transparent in the world, and in 2012, we became the first New Zealand brand to achieve their certification.
Any product that carries their mark carries a promise
Made without toxins, parabens or GMOs
Ethically and sustainably manufactured
We've been cuddling bunnies since 2002 and are firmly against animal testing. Our NATRUE certification guarantees it. We also work closely with our ingredient suppliers to ensure they're doing right by our animal friends. After all, there's enough cruelty in the world without adding it to our skincare.