is the best


We take transparency pretty seriously around here, and we don't claim to be anything we're not. We don't claim to be anything we're not. We make clean, natural and organic skincare that delivers results. Looking for proof? Our independent clinical trials, awards and customer reviews will help with that.

Before any of our new formulations are released, they're trialled by a plethora of people. From our very own team members (who are the toughest critics), to a database of skincare addicts who provide unbiased, independent feedback on the results they see and feel. By the time they get to you, our products have been tried, tested and proven worthy by an army of clean beauty junkies. That's how we know you'll love them.

Honesty   Clinical Trials




It's important to us that our products do what we say they will; that's why we get third party labs to carry our independent clinical trials. They provide us with solid, unbiased statistics about our formulations - like percentage in which they will reduce the appearance of fine lines (23% for our Certified Organic Rosehip Oil, by the way). We also work with innovative suppliers of clean ingredients who bring their own manufacturing data to the table. We do all this so that you can trust our formulations.

Locally made, internationally recognised.

Honesty   Awards

Since 2002,

we've won

over 300


50 for our Certified

Organic Rosehip Oil


We've gained prestigious international accolades, like America's Allure Best of Clean Beauty award for our Rosehip Oil Antioxidant+. We've also attracted the attention of the EU, winning awards for our sustainable and ocean-safe formulations. As lovely as all the praise is, our mission wasn't to fill our trophy cabinet, it was to create natural beauty products that are both clean and effective. Guess what? The two aren't mutually exclusive - you can have your cake and eat it too. The awards are just the cherry on top.

Honesty   Customer love

For a



There's nothing quite so humbling as being endorsed by your customers.

So you can imagine how ecstatic we were to receive not one, but thousand of five-star reviews on our online retail platforms, including Amazon. Your appreciation is why we do what we do.

Thank you for your support.

a little love for our

Microbiome Complexion Renew Serum

"Within just four weeks, I have noticed a visible and remarkable difference in my skin's tone and texture, and it's so much more radiant."


Rumour has it, Kate Middleton attributes her glow to our Certified Organic Rosehipp Oil that's if you indulge in celeb gossip, which in this case, we definitely do.

When we heard that our New Zealand made products had found their way into the hands of some big international names, we were delighted. Serena & Venus Williams, Dita Von Teese and Cara Delevingne are just a few celebs that have sung praises about our skincare.

Right - Venus Williams loving our Hydrating Mist Toner.