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Vitamin C Ceramide Night Cream Vitamin C Ceramide Night Cream
Vitamin C Ceramide Night Cream
Overnight radiance renewal. This nourishing night cream deeply hydrates while smoothing the look of fine lines and restoring glow. Powered by vitamin C, ceramides, and hyaluronic acid, it brightens, deeply hydrates, and boosts moisture back into skin for a smoother, more plump complexion by morning.
£23.80 £34.00
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Rosapene™ Night Cream Rosapene™ Night Cream
Rosapene™ Night Cream
Overnight renewal powered by rosehip. This deeply nourishing night cream replenishes moisture, smooths and restores while you sleep. Backed by hardworking actives Rosapene™, VanilleActiv2™ and Circalys®, it helps reduce the look of fine lines, and support a firmer, more refreshed complexion by morning.
£23.80 £34.00
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Replenishing Night Cream Replenishing Night Cream
Replenishing Night Cream
Strengthen & nourish overnight. This rich night cream replenishes, smooths and restores while you sleep. Powered by our potent seed oil complex Glycablend™ and CoQ10, it supports hydration and skin renewal so you wake to skin that feels softer, smoother and more supple by morning.
£26.08 £37.25
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Vitamin C Moisturising Lotion Vitamin C Moisturising Lotion
Vitamin C Moisturising Lotion
Daily hydration with a glow boost. This medium-weight lotion hydrates, brightens and smooths skin. Powered by vitamin C and daisy flower extract, it helps even the look of tone and texture while leaving skin soft, radiant and comfortably moisturised.
£20.02 £28.60
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rich cream texture
Ultra Hydrating Face Cream Ultra Hydrating Face Cream
Ultra Hydrating Face Cream
Deep comfort for dry skin. This rich daily face cream nourishes, restores and supports moisture barrier recovery. Powered by intensely hydrating and replenishing ingredients, it delivers long lasting comfort for skin that feels softer, smoother and cared for.
£20.02 £28.60
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Everything Balm Everything Balm
Everything Balm
An essential balm, for literally everything. This rich multi-tasking formula softens dry skin across both face and body - conditions lips, cuticles and treats patches that need care. Powered by rosehip seed oil and antioxidant botanicals, it helps replenish, protect and leave skin smooth and soothed.
£10.96 £15.65
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Line Smoothing Day Cream Line Smoothing Day Cream
Line Smoothing Day Cream
A smoothing boost for daily hydration. This nourishing day cream hydrates, plumps and softens the look of fine lines. Powered by Inst’Tight™ C, botanical oils and hyaluronic acid, it helps smooth texture and support healthy skin function, leaving skin supple, smooth and moisturised.
£25.34 £36.20
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Very Gentle Moisturising Cream Very Gentle Moisturising Cream
Very Gentle Moisturising Cream
Comfort for sensitive skin. This gentle cream hydrates, soothes and supports barrier recovery. Powered by calming botanicals and antioxidant‑rich oils, it helps reduce the look of redness while strengthening skin for a softer, smoother and more comfortable complexion.
£23.07 £32.95
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Vital Moisturising Cream Vital Moisturising Cream
Vital Moisturising Cream
A daily dose of vitality. This rich, active moisturising cream hydrates, smooths and supports firmer‑looking skin. Powered by Trilogy oil-blend Rosapene™, VanilleActiv2™ and IBR Dragon®, it helps reduce the look of fine lines while strengthening the skin barrier for a smoother, more radiant complexion.
£20.02 £28.60
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Allure Best Of Beauty
Rosehip Oil Antioxidant+ Rosehip Oil Antioxidant+
Rosehip Oil Antioxidant+
Our iconic oil, boosted with antioxidants. This advanced rosehip oil blend nourishes, hydrates, and brightens while helping defend against environmental stressors. Rich in essential fatty acids and antioxidants, it supports skin renewal, improves the look of elasticity, and leaves skin radiant, soft, and rejuvenated.
£25.80 £36.85
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Rejuvenating Overnight Mask Rejuvenating Overnight Mask
Rejuvenating Overnight Mask
Intensive overnight treatment, no rinse required. This leave‑on overnight mask deeply hydrates, nourishes and firms while you sleep. Powered by Glycablend™ and vitamin C, it supports elasticity and hydration so you wake to skin that feels softer, smoother and more supple by morning.
£23.07 £32.95
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light weight
Hyaluronic Acid+ Water Cream Hyaluronic Acid+ Water Cream
Hyaluronic Acid+ Water Cream
Weightless hydration for thirsty skin. This lightweight water cream hydrates, smooths and refreshes while locking in layers of moisture. Powered by x3 skin identical hyaluronic acids, it leaves skin soft, bouncy and comfortably hydrated.
£20.02 £28.60
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Pro-Collagen+ Milk Cream Pro-Collagen+ Milk Cream
Pro-Collagen+ Milk Cream
A lightweight face cream infused with collagen-supporting, hydrating and barrier-strengthening ingredients.
£20.02 £28.60

FAQ

A moisturiser hydrates the skin and locks in moisture to prevent dryness. It also strengthens the skin barrier, making it more resilient to environmental stressors, and can contain active ingredients that target specific concerns like ageing or dullness. If you often wear make-up this can also be a great step to pre & prime skin before make-up application.

Most people benefit from applying moisturiser twice a day, morning and evening, after cleansing. Applying to slightly damp skin can help lock in hydration. Adjust the frequency based on climate and your skin’s individual needs.

Day creams are often lighter, absorb quickly, and may contain SPF for sun protection. Night creams tend to be richer, supporting repair and regeneration during sleep with ingredients like peptides, ceramides, and retinol.

Yes, oily skin still needs hydration. Opt for lightweight, non-comedogenic formulas like gels or oil-free lotions. These balance moisture levels without clogging pores or leaving a heavy, greasy feel on the skin.

Hyaluronic acid, glycerin, and ceramides help hydrate and repair the skin barrier. Antioxidants like vitamin E protect from free radicals, while niacinamide can calm redness and improve skin tone over time.

Dry skin benefits from rich creams with oils and butters, oily skin from lightweight gels, and sensitive skin from fragrance-free formulas. Choosing based on your skin type ensures the right balance of hydration and comfort. Reach out if you are needing more advice.

Moisturiser should be applied before sunscreen in the morning. This ensures your skin is hydrated and ready for the protective layer. Allow moisturiser to absorb fully before applying SPF for the best results.

Moisturisers can plump fine lines by hydrating the skin, making them less visible. Those with active ingredients like retinol or peptides can also support collagen production and improve skin texture over time.

Apply moisturiser using gentle upward strokes to encourage circulation and absorption. Don’t forget the neck and décolletage, as these areas also show signs of ageing and benefit from daily hydration.

It’s not ideal as body lotions may contain heavier oils or fragrances that can irritate facial skin. Facial moisturisers are formulated with gentler, targeted ingredients better suited to the thinner, more delicate skin on the face.